12-month 2005 Marketing Calendar that Boost Sales

The following is my 12-month calendar promotional marketing. Keep it handy, since you will need to refer to it throughout the coming year, when the anticipation of their promotional messages. In no way is this list exhaustive. In fact, you should add to the same building on its activities related to the industry. There are many holidays throughout the year, which may be the natural tie-in with your product or service, such as National Book Week in January, if you are an author or publisher in the line of duty or in the American Heart February, if you sell health-related services or products. My list is focused on the timing of the holidays, when most Americans have been trained to spend extra money or participate in a ceremonial activity. In general, you want to link their marketing promotions at a time of year when customers have their wallets. Therefore, you are simply the positioning of your product or service as the perfect gift or solution to the famous event. Be PreparedYou is never too early to prepare their marketing campaigns. For example, to enable the owner of the typical small business to prepare for a Valentine& 39;s Day direct mail campaign, which will get most of its printed materials and ready to be used by the third week of January and the mailstream In the last week of January, certainly no later than the first week of February. I recommend you plan two months in advance. Therefore, you should begin planning their campaign on Mother& 39;s Day in early March. Obviously, the increased involvement of the campaign, more time. What& 39;s more, some vehicles have a wide publicity of the deadlines, specifically magazines that are in your camera-ready ad approximately 6 weeks [whether more or less] before publication, and inserts in newspapers also require a reserve approximately 6-8 weeks before publication. Unique AngleYour angle promotion is the key to standing out of its jurisdiction. People are going to buy gifts at Christmas, without a doubt. But what makes your service or product so interesting that buyers must submit their money to you instead of the myriad of other stores? Finding a creative response, and you can grow your business. JANUARY - New Year& 39;s Day, and the procedure two weeks - Launching its marketing messages from the last week of December. -- Martin Luther King, Jr. Day - Although it is a great gift of time, this is a good time to spread a message nonprofit. FEBRUARY - Valentine& 39;s Day - Launching its marketing messages in the last week of January. ** Popular gift-giving Time ** - President& 39;s Day March - St. Patrick& 39;s Day APRIL - April Fools Day-Daylight Savings begins Easter-** Popular gift-giving Time ** - * * People Secretaries Day gift-giving Time ** MAY - Mother& 39;s Day - Launching its marketing messages about 3 weeks earlier. ** Popular gift-giving Time ** - Day June - Father& 39;s Day Gift Popular Time ** ** giving their marketing messages launch approximately 3 weeks earlier. -- Graduation Time ** ** Popular Gift-giving their marketing messages launch approximately 3 weeks earlier. JULY - Independence Day - Back to school - Although it is not a party, is certainly a popular time to find the wallet open and rising costs, especially for mothers and adolescents. AUGUST - Dog days of summer - Back to School continued SEPTEMBER - Back to school - Marketing messages may continue through the first week of September. -- Labor Day - Day Grandfather October - Columbus Day - Halloween ** Popular gift-giving Time ** - Holiday preparations should be 1 / 4 complete, seriously. Launching his first message on holiday immediately after Halloween. This message is usually to its current customer base by offering an exclusive early-bird holiday special that will expire in early November. -- Ends NOVEMBER Daylight Savings - Thanksgiving ** Popular gift-giving Time ** - Your Holiday advertising is in full swing - Election Day - Veteran& 39;s Day December - Christmas Day ** People& 39;s Gift Time-giving ** - ** People Hanukkah Gift - Giving time ** - New Year& 39;s Eve - Launching New Year& 39;s message end of the second week in December.
ABOUT THE AUTHOR Sharron Senter is a New England-marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications company that Deploy helps small businesses low-cost online and offline marketing tactics. 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